Digital commerce / Built around the buying process
Kerning / IntelligenceCreate a buying experience that reflects how your customers purchase. We connect product discovery, commercial enquiries and order workflows, with room for the specifications, relationships and approvals that business buying involves.
A business customer may need technical specifications, compatible items, a quotation or internal approval before placing an order. The sales team may need to confirm availability, delivery conditions or account terms before a transaction can proceed.
We map that journey before choosing a storefront or checkout model. Some businesses need a clear catalogue and qualified enquiries first; others need account purchasing and an order handoff into existing operations. The implementation should reflect that distinction.
01Scope / Shaped around your process
Category navigation, search, product attributes and supporting content that help buyers identify suitable items. Catalogue structure reflects the information needed to compare specifications and decide what to request.
Structured requests for products, quantities and project requirements, connected to an agreed sales process. A quotation-led experience can be useful where final pricing or fulfilment needs a conversation.
Scoped account features such as purchasing roles, saved selections or approval steps. Customer pricing, credit terms and transaction rules are designed against the commercial system that owns them.
Workflows for maintaining product information and handing approved orders to the relevant business systems. We define ownership, error handling and how changes reach both the customer and the operations team.
02Delivery / From context to working software
Review representative purchases, quotations and exceptions. Establish which information is public, which depends on an account and when a person must confirm price, availability or fulfilment.
Compare the required experience with the capabilities of a commerce platform or custom application. Confirm catalogue sources, supported APIs, payment-provider requirements and the records exchanged with CRM or ERP systems.
Work through discovery, enquiry or checkout, confirmation and the operational handoff. Include missing products, rejected requests and unavailable integrations, then prepare the team that maintains the catalogue and handles orders.
Context / Relevant work
Keystonne Store is a public storefront organised around commercial-kitchen products, categories, sourcing enquiries and buying guides. It provides a relevant example of making a specialist catalogue easier to navigate and connecting product information to the next buying step.
The demonstrated storefront scope covers product discovery, sourcing enquiries and buying guides.
03Before you begin
No. A catalogue with structured sourcing or quotation requests may be the right first step when pricing and fulfilment need confirmation. We define the buying journey with your team before committing to a checkout implementation.
Those features can be scoped once the commercial rules and source of pricing are clear. The design must account for access, price validity, approvals and changes in account status, rather than treating them as a visual variation of the product page.
We first review the interfaces and data available. An integration plan then defines what is shared, how frequently it updates and what customers see when availability or order information cannot be confirmed.
We compare your catalogue, buying rules, integrations and operating needs with the available platform capabilities. A custom storefront, a platform extension or a dedicated application can each be appropriate; the choice follows the requirements and maintenance responsibilities.
Next / Your first conversation
Bring a representative product range, a recent quotation and the steps between approval and fulfilment. We can turn that into a focused brief for your buying experience.
Discuss your B2B commerce project